Does good quality cutlery enhance your food?
Why KENT EVENT HIRE good quality cutlery really does make your food taste better…
Findings by a team from the Department of Experimental Psychology, from Oxford University, reveal that heavy cutlery really does enhance a diners’ enjoyment of the food served*. The data was collected at an experimental lunch served at the 5 Star Sheraton Grand, Edinburgh.
“The results presented here reveal a simple but essential fact: The diners’ appreciation of the food is affected by the type of the cutlery used to eat (in this case, knife and fork were changed between experimental groups), in terms of liking, aesthetic value, and ‘Willing To Pay’ for the food. In other words, a very common set of utensils, present on tables around the world, can potentially make the food ‘taste’ better (or worse).”
The diners at the lunch reported enjoying their meal around 10% more, when using heavier cutlery, as well as admitting they would pay 15% more for the exact same dish, when served with light weight cutlery.
Proof, as if you needed it, that good quality, heavy cutlery leads to more contented customers…
* Flavour is a peer-reviewed, open access journal that publishes interdisciplinary articles on flavour, its generation and perception, and its influence on behaviour and nutrition.
The journal publishes articles from all relevant disciplines including neuroscience, genetics, food chemistry, sensory science, psychology and philosophy.
© Michel et al. 2015
This is an Open Access article distributed under the terms of the Creative Commons Attribution License (http://creativecommons.org/licenses/by/4.0), which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly credited. The Creative Commons Public Domain Dedication waiver (http://creativecommons.org/publicdomain/zero/1.0/) applies to the data made available in this article, unless otherwise stated.
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